:root {
  --color-bg: #ffffff;
  --color-bg-alt: #f7f8fb;
  --color-text: #171923;
  --color-text-muted: #5b6472;
  --color-border: #e6e8ee;
  --color-accent: #4f46e5;
  --color-accent-dark: #3730a3;
  --color-accent-soft: #eef0fd;
  --radius: 14px;
  --container-width: 1120px;
  --font: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--font);
  color: var(--color-text);
  background: var(--color-bg);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

.container {
  max-width: var(--container-width);
  margin: 0 auto;
  padding: 0 24px;
}

a { color: inherit; text-decoration: none; }

h1, h2, h3 { font-weight: 700; line-height: 1.2; margin: 0 0 16px; }

p { margin: 0 0 16px; color: var(--color-text-muted); }

ul { margin: 0; padding: 0; list-style: none; }

/* HEADER */
.header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255,255,255,0.85);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--color-border);
}

.header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 72px;
}

.logo {
  font-weight: 800;
  font-size: 1.1rem;
  letter-spacing: 0.04em;
}

.nav {
  display: flex;
  align-items: center;
  gap: 32px;
  font-weight: 500;
  font-size: 0.95rem;
}

.nav a:hover { color: var(--color-accent); }

.nav__cta {
  background: var(--color-accent);
  color: #fff !important;
  padding: 10px 18px;
  border-radius: 999px;
  font-weight: 600;
}

.nav__cta:hover { background: var(--color-accent-dark); }

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}

.nav-toggle span {
  width: 22px;
  height: 2px;
  background: var(--color-text);
  border-radius: 2px;
}

/* HERO */
.hero {
  padding: 110px 0 80px;
  background: linear-gradient(180deg, var(--color-accent-soft) 0%, #ffffff 100%);
}

.hero__inner { max-width: 760px; text-align: left; }

.eyebrow {
  color: var(--color-accent);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.8rem;
  margin-bottom: 16px;
}

.hero h1 {
  font-size: clamp(2rem, 4vw, 3rem);
  letter-spacing: -0.02em;
  margin-bottom: 20px;
}

.tags {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 32px;
}

.tags span {
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: 999px;
  padding: 6px 14px;
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--color-text-muted);
}

.hero__cta { display: flex; gap: 16px; flex-wrap: wrap; }

.btn {
  display: inline-block;
  padding: 14px 26px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.98rem;
  transition: transform 0.15s ease, background 0.15s ease;
}

.btn:hover { transform: translateY(-1px); }

.btn--primary {
  background: var(--color-accent);
  color: #fff;
}

.btn--primary:hover { background: var(--color-accent-dark); }

.btn--ghost {
  background: #fff;
  color: var(--color-text);
  border: 1px solid var(--color-border);
}

.btn--large { font-size: 1.05rem; padding: 16px 32px; }

/* SECTIONS */
.section { padding: 90px 0; }

.section--alt { background: var(--color-bg-alt); }

.section__eyebrow {
  color: var(--color-accent);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.8rem;
  margin-bottom: 12px;
}

.section__title {
  font-size: clamp(1.6rem, 3vw, 2.2rem);
  max-width: 700px;
  letter-spacing: -0.02em;
  margin-bottom: 48px;
}

/* PAIN POINTS */
.pain { padding: 64px 0; }

.pain__inner { max-width: 760px; }

.pain__title {
  font-size: clamp(1.4rem, 2.6vw, 1.9rem);
  max-width: 640px;
  margin-bottom: 24px;
}

.pain-list { margin-bottom: 20px; }

.pain-list li {
  position: relative;
  padding-left: 26px;
  margin-bottom: 12px;
  font-weight: 500;
  color: var(--color-text);
}

.pain-list li::before {
  content: "–";
  position: absolute;
  left: 0;
  color: var(--color-accent);
  font-weight: 800;
}

.pain__bridge {
  font-weight: 700;
  color: var(--color-text);
  margin: 0;
}

/* GRID */
.grid { display: grid; gap: 28px; }

.grid--2 { grid-template-columns: 1fr 1fr; gap: 60px; }

.grid--3 { grid-template-columns: repeat(3, 1fr); }

.grid--align-center { align-items: center; }

/* CARDS */
.card {
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  padding: 32px;
}

.card__icon { font-size: 1.8rem; margin-bottom: 16px; }

.card h3 { font-size: 1.1rem; margin-bottom: 10px; }

.card p { margin: 0; font-size: 0.95rem; }

/* EXPERTISE */
.expertise__text { font-size: 1.02rem; }

.checklist { margin-top: 24px; }

.checklist li {
  position: relative;
  padding-left: 28px;
  margin-bottom: 12px;
  font-weight: 500;
}

.checklist li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--color-accent);
  font-weight: 800;
}

/* CLIENTS */
.clients {
  text-align: center;
  margin-top: 48px;
  padding-top: 32px;
  border-top: 1px solid var(--color-border);
}

.clients__label {
  font-size: 0.8rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--color-text-muted);
  margin-bottom: 12px;
}

.clients__names {
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--color-text);
  margin: 0;
}

/* AVATAR CARD */
.avatar-card {
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  padding: 40px 32px;
  text-align: center;
}

.avatar-photo {
  width: 140px;
  height: 140px;
  margin: 0 auto 20px;
  border-radius: 50%;
  object-fit: cover;
  display: block;
  border: 3px solid #fff;
  box-shadow: 0 4px 16px rgba(23,25,35,0.12);
}

.klaviyo-badge {
  display: block;
  max-width: 160px;
  margin: 24px auto 0;
}

.avatar-card__name {
  color: var(--color-text);
  font-weight: 700;
  font-size: 1.05rem;
  margin-bottom: 4px;
}

.avatar-card__role {
  font-size: 0.9rem;
  margin-bottom: 16px;
}

.avatar-card__location {
  font-size: 0.85rem;
  margin: 0;
}

/* AUDIENCE CARDS */
.audience-card {
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  padding: 36px;
}

.audience-card h3 { font-size: 1.25rem; margin-bottom: 16px; }

.audience-card .checklist { margin-top: 16px; margin-bottom: 20px; }

.audience-card__note {
  font-size: 0.9rem;
  font-style: italic;
  margin: 0;
}

/* DOMAINS */
.domain {
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  padding: 32px;
  margin-bottom: 24px;
  background: #fff;
}

.domain:last-child { margin-bottom: 0; }

.domain__header h3 { font-size: 1.2rem; margin-bottom: 8px; }

.domain__header p { margin-bottom: 20px; }

.domain__split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
}

.domain__label {
  font-weight: 700;
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  color: var(--color-text);
  margin-bottom: 12px;
}

.tag-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.tag-list li {
  background: var(--color-bg-alt);
  border-radius: 8px;
  padding: 8px 14px;
  font-size: 0.88rem;
  font-weight: 500;
}

/* MISSION CARDS */
.mission-card {
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius);
  padding: 32px;
}

.mission-card h3 { font-size: 1.1rem; margin-bottom: 10px; }

.mission-card__deliverable {
  font-size: 0.88rem;
  font-weight: 600;
  color: var(--color-text);
  margin: 0;
}

.formats__note {
  margin-top: 20px;
  font-size: 0.95rem;
}

/* STEPS */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}

.step {
  padding: 28px 24px;
  border-radius: var(--radius);
  background: #fff;
  border: 1px solid var(--color-border);
}

.step__number {
  display: block;
  font-size: 1.6rem;
  font-weight: 800;
  color: var(--color-accent);
  margin-bottom: 12px;
}

.step h3 { font-size: 1.05rem; margin-bottom: 8px; }

.step p { font-size: 0.92rem; margin: 0; }

/* CONTACT */
.contact { text-align: center; }

.contact__inner { max-width: 640px; margin: 0 auto; }

.contact__text { font-size: 1.05rem; margin-bottom: 32px; }

.contact__actions {
  display: flex;
  justify-content: center;
  gap: 16px;
  flex-wrap: wrap;
}

/* FOOTER */
.footer {
  padding: 32px 0;
  border-top: 1px solid var(--color-border);
}

.footer__inner {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 8px;
  font-size: 0.85rem;
  color: var(--color-text-muted);
}

/* RESPONSIVE */
@media (max-width: 900px) {
  .grid--3 { grid-template-columns: repeat(2, 1fr); }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .grid--2 { grid-template-columns: 1fr; }
  .domain__split { grid-template-columns: 1fr; gap: 24px; }
}

@media (max-width: 720px) {
  .nav {
    position: absolute;
    top: 72px;
    left: 0;
    right: 0;
    background: #fff;
    flex-direction: column;
    align-items: flex-start;
    padding: 20px 24px 28px;
    border-bottom: 1px solid var(--color-border);
    display: none;
    gap: 16px;
  }
  .nav.is-open { display: flex; }
  .nav-toggle { display: flex; }
  .grid--3 { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .hero { padding: 90px 0 60px; }
}